Home » Bachelor of Business Administration (Hons)
Download Brochure: 
Share this: 
Enhance practical knowledge and associated critical thinking skills.
Provide a strong platform in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics and business strategy.
Provide the opportunity tao pursue interesting specialisations in areas of choice i.e. Marketing & E-Commerce, Accounting & Finance and Business Information Systems.
Graduates will acquire the latest knowledge in business analysis, entrepreneurial/small business management, international business management, business information system and marketing.
Normal Entry
For Malaysian Students:
Approved/accredited Diploma by Malaysian Qualifications Agency; OR
A minimum of two (2) principles in STPM or its equivalent qualification; OR
Matriculation/Foundation Programme with at least CGPA 2.00; OR
SPM or equivalent with 3 years working experience in the related field; OR
Other equivalent qualifications recognised by the AeU Senate.
For International Students:
A recognised university entrance qualification such as ‘A’ level /, University Foundation / Matriculation / Diploma or equivalent
English skills equivalent to International English Language Testing System (IELTS) 5.5 or Test of English as a Foreign Language (TOEFL) 550 or AeU English Placement test.
Alternative Entry
Accreditation of Prior Experiential Learning (APEL) Entry Requirements:
21 years of age as of 1st January in the year of application
Other equivalent qualifications recognised by the Senate of AeU; and
Possess relevant work experience
Passed an aptitude test and APEL assessment.
Core
- Principles of Management
- Business Mathematics
- Office Application Software
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Microeconomics
- Introduction to Finance
- Human Resources Management
- Macroeconomics
- Organisational Behaviour
- Operations Management
- Business Law
- Management Information System
- International Business
- Business Research Method
- Strategic Management
Specialisations
(Choose 1 only)
A) Marketing and E-Commerce
- Marketing Management
- Integrated Marketing Communication
- Customer Relationship Management
- Internet Marketing
- Advertising and Direct Marketing
- Consumer Behaviour
- International Marketing
- Introduction to E-Commerce
- Intermediate to E-Commerce
- E-Advertising
B) Accounting and Finance
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Accounting and Reporting
- Management Accounting
- Auditing
- Principles of Taxation
- Financial Markets and Institutions
- International Finance
C) Business Information System*
- Fundamental Concepts of ICT
- Ethics and Law in ICT
- Information Systems Analysis and Design
- The Internet and World Wide Web (WWW)
- Data Warehousing
- Decision Support Systems
- Accounting Information System
- IS Audit and Control
- IS Strategic Planning
- IS Project Management
- * Will be offered subject to availability
Elective Subjects
(Choose 4 only)
- Service Quality Management
- Business Communication
- Event Management
- Record Management
- Project Management AND
- Industrial Training or Project Paper
General
Applicable to Malaysian Students only
- Tamadun Islam dan Tamadun Asia
- Hubungan Etnik
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students only
- Malay Language (Bahasa Melayu) and Communication
- Malaysian Studies
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
University Compulsory
- Information Literacy and Research Skills
- Entrepreneurship and Ethics in Malaysia
- Asian Studies
For Malaysian and international students:
Merit Scholarship available for top-performing students
10% discount on tuition fee available through student loyalty scheme
For Malaysian students only:
10% discount on tuition fee for full payment of semester fees
50% discount on tuition fee for senior citizens who are 55 years of age & above
75% discount on tuition fee for the disabled
EPF withdrawal assistance
PTPTN loan assistance
RM7,000 personal income tax relief
*Terms and conditions apply
Programme Facts
| MQA Accreditation Code | : A9101 Download Certificate |
| Advertising code | : (R/340/6/0458) 04/18 |
| Study Mode | : Part-Time
|
| Duration | : Part-Time
|
| No. of Subjects | : 39 + Industrial Training or Project Paper |
| Frequency of Tutorials | : Once a month Saturday & Sunday with 3 tutorials per subject |
| Assessment | : Assignments (2): 60% : Examination: 40% |
| Download Brochure | |
Last Update: April 3, 2017